The next-generation zinc-rich primer – delivering sustainable durability
Avantguard 750 Pro represents the next generation in zinc-rich primers. With its refined formulation, it delivers a new, standard-setting level of steel protection and environmental benefits – all without compromising ease of application.
It’s the ideal choice for any forward-thinking projects, extending the lifespan of steel assets, reducing VOC and carbon emissions, while maintaining maximum productivity with a smooth paint process for both fabricators and applicators.

Take your steel protection to the next level
Improved performance and corrosion protection
Avantguard 750 Pro extends coating durability by up to 50%, reducing the need for frequent maintenance. Designed to exceed the current standards, the product is recommended to achieve corrosion protection for structures beyond 35 years. Its high surface tolerance also makes it suitable for repair and maintenance, ensuring long-lasting protection for steel structures like never before.
Market-leading sustainability gains
Contributing to project sustainability has never been easier. With a high solids content of 76% and a lean application process, Avantguard 750 Pro can cut VOC emissions by up to 52% and CO₂ equivalents by over a third. By delaying corrosion and extending steel durability, it also reduces the need for energy-intensive steel production and replacement – making it the smarter choice for environmentally conscious projects.
Efficiency with no compromises
Save time during the application process without compromising quality. Fast drying, with a short overcoating interval of just 60 minutes and high tolerance for humidity and temperatures, Avantguard 750 Pro ensures efficiency even in challenging conditions. Combined with its suitability for lean coating schemes, it helps you boost productivity and finish projects faster and smoother, while always delivering superior protection.
The secret of the Avantguard technology
Get behind the scenes of the technology that exceeds existing requirements and pushes the limits of steel durability. Discover how it works, what makes it unique, why it’s proven, and what’s next on the horizon.
Brochure
It’s time to redefine durability
Discover how innovative corrosion protection prolongs steel structure lifetimes, cuts emissions, and simplifies the job for painters and steel fabricators.

Quality assured
Unique guarantees & performance exceeding the standards
Avantguard 750 Pro aligns with the highest international standards, including NORSOK and ISO 12944, ensuring your coatings meet the most rigorous quality criteria on the market. It also offers a performance guarantee with certified coatings system and provides comprehensive test reports on its industry-leading high Solid Volume Ratio (SVR) and low VOC content.
NORSOK
Standard developed by the Norwegian petroleum industry to ensure safe and cost-effective coatings in harsh environments.
ISO12944
International standard defining requirements for corrosion protection in industrial environments.
Why it’s time to Avantguard
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